The Product of Coca-Cola in South Africa and Canada Assignment - 9

The Product of Coca-Cola in southeast Africa and Canada - Assignment ExampleHowever, the South African website has a direct link on its homepage to the companys sustainability strategy, while it also has a list with graphics of the dissentent brands offered by Coca-Cola, which the separate does not.In addition, the South African website has the companys mission on the home page, while the Canadian website only links to activities charitable events.Companies that sell their products in the US and foreign markets may face various risks with regards to grey market goods. Companies may intend to sell products in foreign markets due to consumer preferences for packaging and formulations that differ between domestic and foreign markets, which may also result in different product pricing in relation to the foreign countrys economic status (Sugden, 2013).One risk lies with loss of goodwill in the domestic market due to differently packaged or constituted goods launching the market, despit e them being authentic. In addition, grey markets could also damage the relationship of the company with its distributors that have to compete against lower-priced but authentic products (Sugden, 2013).Finally, the company may put forward profit margin and sales volume decline as authentic products purchased cheaply abroad undercut their sales in the domestic market.